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INTELLECT

2023

Client:

INTELLECT

Industry:

e-comerce

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services:

Telegram Marketing

Website development

Google Analytics

Digital strategy

Instagram Ads

Facebook Ads

Google Ads

INTELLECT is a market leading distributor of RGB LED lamps. Its distinctive feature is that the lamps are manufactured in Ukraine and are made of reliable materials, unlike their Chinese counterparts. Thanks to this, the products are certified according to European and Ukrainian standards and have a 1-year warranty. Before we started, Instagram was the main sales channel.

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task

1. Analyze the website and its conversion, and audit previous promotional campaigns.
2. Develop a digital strategy and promotional campaign structures.
3. Discover new sources of customer engagement.
4. Increase the number of sales, AOV ( Average Order Value), and ROAS ( Return on Advertising Spend).

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what we did

1. We conducted an audit and decided to develop a new website.
2. We developed the new website on the WordPress platform, set up Google Analytics, Facebook Pixel, and HotJar, and synchronized it with a CRM.
3. We set up Google Merchant Center and conversion value transfer.
4. We developed a marketing funnel and tested different hypotheses, creatives, and audiences.
5. We launched promotional campaigns on Google, Facebook, and Instagram.

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result

1. We launched a new website, which immediately showed a doubled CR (conversion rate).
2. We set up conversions and conversion value transfer in Google Analytics and Facebook Pixel.
3. We increased sales with an average ROAS (return on advertising spend) of 7.6.
4. We found new sources of traffic, which allowed us to scale the product and expand the audience.