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UA ANIMALS & ANIMALISM

2023

клієнт:

індустрія:

Charity foundation

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services:

GOOGLE ANALYTICS

NSTAGRAM ADS

FACEBOOK ADS

The humanist movement UAnimals began its activities in 2016 with a large-scale protest against the exploitation of animals in circuses, and now it is the initiator of the largest march for animal rights in Eastern Europe. One of UAnimals' projects is the Animalism by UAnimals online store. Its goal is to draw attention to the vulnerability of nature and tell more about Ukrainian animals needing help.

All profits made from the collections go to the UAnimals charity fund to save animals from war and provide them with food and medicine.

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task

1. Launch a campaign to attract volunteers for the Cleanup March.
2. Set up conversions on the UAnimals website.
3. Set up Google Analytics and conversions for the Animalism website.
4. Start ads for Animalism.

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What we did

1. We tested several hypotheses in advertising to attract volunteers. 2. We found the target audience and scaled it.
3. We set up Google Analytics, conversions, and conversion value transfer for the UAnimals and Animalism websites.
4. We launched a campaign for Animalism.

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Results

1. In 2 weeks, we attracted the necessary number of volunteers for the "Cleanup March".
2. We set up analytics, conversions, and conversion value transfer.
3. We started a campaign for Animalism with ROAS (return on advertising spend)

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